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Leitrim, Roscommon and Cavan is getting a major international boost this week, as thirteen influential overseas media, with a combined audience of over 10 million, take part in a press trip to learn more about the region.
Fáilte Ireland, as the National Tourism Development Authority, in conjunction with Tourism Ireland – Ireland’s overseas marketing body – are hosting the international journalists from China, India, the US and Europe. To promote Ireland’s Hidden Heartlands.
A bespoke itinerary has been designed by Fáilte Ireland involving five days of activities, culture and heritage across Ireland’s Hidden Heartlands including: Kayaking on Lough Oughter, tour of Cavan Burren Geo Park; visits to Rathcroghan Visitor Centre, Strokestown Park House, Lough Key Forest Park, Arigna Mines, Roscommon; Cycling the Shannon Blueway and a visit to the Food Hub at Drumshanbo in Leitrim.
Speaking about the importance of international press events, Liam Campbell, Fáilte Ireland’s International Publicity Manager said: “Welcoming and hosting international media is critical to positioning Ireland in front of a global audience. The influential international media we’re hosting in Ireland’s Hidden Heartlands will place the region and the brand firmly on the global stage. The coverage will be seen by millions of potential holidaymakers and visitors across several countries which will hopefully entice them to visit Ireland’s Hidden Heartlands in the near future.”
Fáilte Ireland launched the Ireland’s Hidden Heartlands brand in April 2018 to boost tourism and drive visitor growth across the Midlands region. The essence of the brand encourages visitors to get ‘active in nature’ and explore the natural assets of Ireland’s midlands region.